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Cohesion, sustainability and training: the recipe of Centro Carni Company

Vwe are “in a difficult period for our supply chain: today more than ever it is essential to remain united, to promote partnerships and to find a dimension of balance between those who produce, those who transform and those who sell, to face the challenges of the present and the near future with a view to sustainability”. With this comment Raffaele Pilotto, Partner and Commercial and Marketing Director of Centro Carni Company – a Venetian company specializing in the beef deboning sector – opened on September 23 at Villa Giustinian (Cittadella, Pd) the round table entitled “The impact of the latest events on the beef supply chain : critical issues and opportunities from a sustainability perspective”. The event, which is in its second edition, brought together more than 100 people in the same context, representatives of the entire production chain of the company, to discuss the latest challenging market scenariostrying to define the guidelines of a strategy that allows the sector to successfully face and overcome the current crisis.

The round table organized by Centro Carni Company in Villa Giustinian (Pd)

The central themes discussed during the meeting

The speakers at the meeting, in addition to Raffaele Pilotto himself, Denis Pantinmanager of the agri-food business unit and wine monitor nomism; Fulvio Fortunatipartner of In.Con.Traa company specializing in livestock and meat trading, vice president and director UNICEF; Elisa Pilotto, President of the MEatSchool Academy and Director of Human Resources of Centro Carni Company. The meeting also had the honor of hosting a video message from prof. Paolo De Castro, European parliamentarian and full professor at the University of Bologna. Moderator of the round table, Alexandre Bertinfounding partner and president of the public relations agency Spin-To and coordinator of the Master in Marketing and Communication at the IED (European Institute of Design) in Turin. Rapid increase in the rate of inflation, political-economic instability due to the Russian-Ukrainian conflict and a consequent change in consumer buying habits were among the central themes discussed during the meeting.

The good life

There are positives

“Before the Russian-Ukrainian conflict,” said Denis Pantini, giving a detailed picture of the current economic situation in the sector, “the Italian agri-food chain was in a phase of full recovery compared to the period of the pandemic. Today, the inflation rate on the one hand and the economic slowdown on the other hand will certainly reduce the purchasing power of consumers. But there are some positives: if we look at the export data in the agri-food sector, in July 2022 there was a + 15% compared to the previous year, which has already been a year in which Italy experienced double-digit growth. The agri-food sector therefore remains a strong sector to be protected, the second in Italy”. Indeed, Italy ranks among the world’s leading exporters of agri-food products, with a turnover of 50.1 billion in 2021, and among the main countries of the European Union for the value of food consumption, ranking third after Germany and France. Positive signs also from Italians: according to the latest Coop report, faced with the expected general growth in prices and services, 24.5 million Italians they are not ready to give up the quality of the food they buy. Moreover, according to a recent Censis survey, 97% of the Italian adult population consumes meat and 83% believe that the consumption of an appropriate amount of white and red meat is a fundamental part of a good diet.

Defend the production chain

A reassuring message also came from Paolo De Castro “We are going through a complicated time, not only linked to the energy costs that weigh on companies, but also to a more general problem linked to the concerns of the environmental world. As the Committee on Agriculture and Rural Development of the European Parliament, we contribute to the defense of the production chain, to keep companies the possibility not only of continuing to survive, but also of growing and representing the wealth that resides today in the entire livestock industry, and in particular in the beef industry. A sector that creates jobs, great opportunities for our territory and gives great value to the entire Italian agri-food industry”.

The need for cohesion and positive thinking

It also appeared in the speech of Fulvio Fortunati, who also called on large retailers to do their part to ensure the economic sustainability of the supply chain: “In the production of beef, Italy in Europe is incomparable, we can still have our say. It is necessary to continue to keep the quality high and keep the thinking positive. Marco Aurelio used to say that the first thing of quality is our thoughts: if we think positive, we will be able to overcome even this difficult moment”.

Spreading meat culture

Elisa Pilotto concluded the presentations by highlighting how only training can fill the growing shortage of personnel throughout the supply chain, which is one of the main problems. “The difficulty in finding qualified personnel is felt, in any category,” said Pilotto; “MEatSchool, a training and information academy on the world of beef, was created precisely to spread the culture of meat and compensate for the lack of trained workers. In this sense, we have designed sectors, in particular that of butchery”.


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