HOME Recipes

HelloFresh: Italians increasingly attentive to plant-based products

Thursday, September 29, 2022






The first of October is celebrated on world vegetarian day, a day created by the North American Vegetarian Society in 1977 to raise awareness of the benefits of a vegetarian diet. In a world that is increasingly attentive and responsible with regard to its own choices, including food, this day also represents an opportunity to investigate the attitudes of Italians faced with choices totally or partially close to vegetarianism.

HelloFreshthe revolutionary home recipe box service, wanted to investigate – thanks to an investigation broadcast on You Gov Italia[1] – the importance that vegetarian foods play in the daily menus of our compatriots.

According to the data, it is immediately apparent that the Italians are a people of omnivores with a ‘watch out for vegetarian options: although the majority of individuals eat meat, fish and other animal products indiscriminately, 1 in 2 Italians consume a vegetarian recipe or a meat substitute recipe at least once a monthlike soy burgers and vegetable cutlets.


Those who claim to also consume vegetarian products are well aware of the benefits that such a diet can provide. The first reason for the preference for dishes without meat or fish, in fact, is precisely health and physical well-being: just think that 37% of Italians say they consume plant products to feel better and 35% to reduce their daily calorie intake. The will to reduce their environmental impact (28%).

“HelloFresh, with its two Vegetarian and Flexitariano menus, responds to trends in Italian cuisine, favoring variety and quality – he says Stefano Cracco, Co-General Manager and COO HelloFresh Italia, which adds – Among our 5 menus available with 16 new recipes every week, in fact, we have included the Vegetarian and Flexitarian options (which includes most vegetarian dishes, without giving up some protein dishes). These are preferences that help plan weekly dinners by including vegetarian recipes in the family routine, including chickpeas, lentils and hazelnuts. The ingredients are always pre-portioned, of quality, in season and packaged in order to keep the freshness and properties of the food intact, so that the caloric and nutritional intake of the dishes is 100% guaranteed. Our service’s short supply chain also ensures environmental responsibility – cited by 28% of respondents as the top reason for choosing vegetarian raw materials, ensuring ready-to-cook natural and authentic ingredients”.

But what are the favorite vegetarian ingredients? Preferences range from the more traditional vegetables (82%, regardless of age and gender), ai legumes (79%), excellent source of protein, with cereals with 73% of preferences. Italians don’t even disdain so-called meat substitutes like soy (33%) and tofu (14%), the latter being the most popular among those following vegetarian/vegan and flexitarian diets.

To celebrate World Vegetarianism Day, the culinary experts at HelloFresh have come up with two absolutely tasty 100% vegetarian recipes inspired by successful cuisines, namely the native and the oriental.

There “spinach risotto with cheese and hazelnuts, stringy toma cheese and Parmigiano Reggiano”(opening photo) with the mixture of typical Italian cheeses (toma and Parmigiano Reggiano) envelops the palate in its smoothness, pleasantly broken up by the crunch of toasted, coarsely chopped hazelnuts, as a final touch; finally, the spinach, with its intense green color, enriches the dish not only from a nutritional point of view, but also from a visual point of view.


Of more Eastern origin, the “noodles in peanut sauce and glazed tofu with sautéed vegetables“(Pictured above) represent a complete meal, with a mixture of vegetables and peanuts (the latter important source of vitamins and minerals, useful for the health of the skin and the nervous system) and tofu, an alternative valid for animal proteins.

World Vegetarian Day is the perfect opportunity for those who are not yet accustomed to consuming vegetables and ingredients of non-animal origin, to introduce new healthy elements into the diet, with a view to improving their habits. food; HelloFresh, with the inspiration of its boxes and the variety of recipes on offer, allows you to expand your culinary repertoire by including tasty vegetarian dishes for the whole family and easy to prepare.

Source: HelloFresh Press Office

Leave a Comment