HOME Recipes

illy inaugurates the flagship store in the heart of Milan’s fashion district

illycafe inaugurates the flagship store in via Monte Napoleone, in the heart of the Milanese fashion district, after the restyling project signed by ACPV ARCHITECTS Cabinet Antonio Citterio Patricia Viel.

Inserted in the elegant courtyard of a period building, at number 19 of the famous Milanese shopping street, the new café illy Monte Napoleon welcomes the visitor to a multisensory experience to discover the illy universe. The restyling project, organized by the most important architecture and interior design studio in Italy, lo ACPV ARCHITECTS Cabinet Antonio Citterio Patricia Viel, is the expression of illy’s identity through the use of red, the elegance of the design, the reference to art and beauty in the iconic, decorative and communication elements that distinguish attention brought to the world of coffee. The relaxed and elegant atmosphere of the restaurant is the result of the use of natural materials such as wood and warm colors in coffee tones.

Inspired by the dynamic style of Italian cafes, the new illy Monte Napoleone flagship store is a flexible space, which combines the classic materials of Milanese interiors, such as the hand-worked seminato floor, with the recycled glass of the mosaic tiles on the oak walls and paneling of the bar. The courtyard, with a typical Milanese taste, dialogues with the interiors in a unique experience, enriched with elements of greenery, such as the bamboo in the background and the magnolia in the center.

The new spaces, which cover an area of ​​300 square meters, guide the visitor’s experience into the world of illy coffee, starting from the reception area with the spectacular Chandelier, made up of around 100 cups, which symbolizes a journey through illy Art The collection. Inside the courtyard there is a beautiful urban garden with oak benches, tables and chairs, where you can enjoy the restaurant’s offer, have an aperitif or start the day with breakfast at the shade of a splendid magnolia, in an oasis of peace sheltered from the hustle and bustle of the city.

The large red illy front counter with its marble top is the soul of the place, as in the greatest traditional Italian cafés. The rear counter, with large sliding panels animated by a visual dedicated to the latest edition of the illy Art Collection, displays 14 glass jars with coffee beans at the different roasting stages of illy coffee. In the room there are also two showcases, one on the wall dedicated to cakes and ice cream and one dedicated to small pastries.

There are two interior rooms dedicated to art, with an exhibition of some of illy’s most iconic art collections created by the most famous contemporary artists since 1992, where you can enjoy a longer break while savoring recipes or seasonal and exclusive coffee-based proposals. gourmet restaurant. Both rooms are furnished with leather banquettes, wooden seats and black resin tables.

To the right of the reception area, a brand new commercial area completes the offer of the place with a space dedicated to the purchase of all products from the illy universe: coffee machines, such as the X1 Anniversary ESE & Ground to minimize environmental impact, to the latest collections from the iconic illy Art Collection, to the illy Arabica Selection range. For a precious gift or to relive the illy experience at home. Inside the hall, a special chef’s table in the emblematic red illy with wooden top, which can be reserved to enjoy breakfast, lunch or an aperitif in an exclusive space.

We are very happy with this reopening. We finally return to the Milanese Quadrilatero, a meeting point where you can live the illy experience in a unique atmosphere, thanks to the collaboration with an excellence of Italian architecture and design such as the Antonio Citterio studio Patricia Viel who has wisely interpreted our values. , in the name of tradition and innovation, giving life to a sophisticated restyling project that recalls art and beauty” comments Cristina Scocchia, CEO of illycaffè.

“The restyling project for illy combines the values ​​of the brand with a timeless design, where textures and colors interact judiciously, creating a unique experience.“, He says Antonio Citterio, architect and president of ACPV ARCHITECTES.

A meeting point for all lovers of taste and art, the flagship offer is rich and diversified for every moment of the day. The coffee is the absolute protagonist and responds to the Italian tradition of catering, with its refinement and the quality of the preparations. The pleasure of a break can be adapted to any moment of the day: from the early hours of the morning to start with the aroma of the unique illy 100% Arabica blend and small pastries, for lunch or for a pleasant shopping break, with a original proposal of starters and main courses, salads and savory dishes. The aperitif is the right time to relax with a wide selection of cocktails – from international to coffee-based specialties – a wine and champagne list and a refined and elegant cuisine proposal, with high quality raw materials .

Leave a Comment