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Knowing how to export to succeed: the experts’ recipe

Export with success and without unpleasant surprises: this is one of the secrets of the success of companies and of Made in Italy in general.

The experts know it well customs advice Paolo Massari and Lucia Iannuzzi, co-founders of C-Trade, participated in the Go International export fair in Milan, which closed on October 5th.

L’export it is not a simple and obvious activity, even if it plays an indispensable role for the economic growth of Italy and for the affirmation of the activity of a company internationally. In a timely moment for global trade like the one we are experiencing, crushed by soaring energy and commodity prices and driven by the search for new business directions, having a customs culture is of vital importance. .

The experts Massari and Iannuzzi insisted on this question in their direct interventions with companies during the show: do not underestimate the knowledge of the rules ofImport / Exportto be prepared for any unexpected event.

What’s behind theexport? The consultants gave their answer.

How to export successfully: the experts have their say

There is no doubt Paul Massari: “To those who tell you that exporting is simple, all you have to do is send the goods and make an invoice, not

do you believe. This is not always true “.
These are his words spoken at the show, addressed to companies and operators in the sector to encourage them to gain ever more in-depth knowledge of the subject.

The fact is that export business hides a myriad of elements, aspects, characteristics, all essential to complete the transaction abroad. Massari then pointed out:

“If I export, I have to look at what I’m exporting, but above all to the country of destination. Just as I have to study it to understand what the market for my goods is in that country, I have to study how the same is viewed and taxed in the destination market. And we must do this before exporting, so as not to risk practicing unsuitable pricing policies, finding ourselves paying a higher duty than the profit, in the event of customs clearance at destination at our expense or with the goods blocked in customs. for a long time, thus delaying the whole Supply Chain and the arrival of the product in the target market”

In the same tone, the intervention of Lucia Iannuzzi, who addressed the public of the fair with a clear statement: “Everyone tells you how to import and export, nobody tells you what’s behind it.” To find out, it suffices to recall, as the consultants did, that one of the objectives of the customs code it is the simplification, the minimization of processes, the digitalization of documents, all to meet the needs of speed and optimization of companies, to adapt to the changes of our time.

The customs planningtherefore, it becomes an indispensable key to success for export-oriented enterprises.

What does planning mean? Iannuzzi and Massari explained it at the fair: “To clear goods through customs, you have to give a mandate, classify the goods and identify their origin, analyze the feasibility and manage the risk upstream, choose the marketing procedure, transmit the declaration and exchange data electronically, and finally proceed to the accounting entry. Throughout this process, the responsibility for an error rests with the company, even if it uses external operators and shippers. In fact, the more actors there are, the greater the risk of error is high: this is why it is important to give corporate dignity at customs. “

It is only thus that theImport / Export this can serve as added value.

Why exporting is important

the just Go International Milano it was a strategic appointment to highlight how central export activity is for companies, even in Italy.

One piece of data recalls above all the weight of the value: thenational export it represents 32% of GDP, with an energy deficit offset by the importance of trade in non-energy products.

Moreover, in a historical period as complex and transitory as ours, looking abroad is even more important. The experts recalled this, emphasizing that diversify markets sales and purchases, so as not to find themselves in the situation of no longer having supplies or no longer having a target market for their products” it is an important strategy.

To turn it into success, however, you need to work on a customs culture.

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