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Nespresso launches the new Vertuo Pop machine in Italy

Compact, colorful, versatile and attractively designed: Nespresso launches the new Vertuo Pop machine in Italy. Its system makes it possible to dispense quality coffee in 4 different lengths: a solution that can also be adapted to the needs of small accommodation or bed and breakfasts that will be able to pamper their customers with a varied offer.

Nespressopioneer and point of reference in the highest quality portioned coffee sector, launches in Italy Vertuo Pop, the latest in the range of Nespresso machines for the Vertuo system.
Minimalist, colourful, versatile and innovative, Vertuo Pop meets the needs of all Nespresso coffee lovers, for a very high quality in-cup result in four different formats, from espresso to longer coffees.

The brand new Vertuo Pop is the spokesperson for a new design concept, dedicated to those who want to give their coffee time and space a touch of personality and color. Vertuo Pop, in fact, is compact and essential, characteristics that allow it to adapt perfectly to any environment, even the smallest ones, and not just at home: Vertuo can be the solution for small establishments in accommodation or bed and breakfasts that can pamper the customers in the room with a varied and unusual proposal. The machine is available in six different colors – Black Licorice, White Coconut, Spicy Red, Yellow Mango, Aqua Mint, and Pacific Blue – to allow everyone to choose their favorite color, each adapted to their tastes and style.

With the arrival of Vertuo Pop, Nespresso wants to satisfy the desire of all coffee drinkers, even the youngest, who are looking for an even more versatile, innovative and compact solution for the Vertuo system. The machine offers four lengths of coffee – Espresso 40ml, Double Espresso 80ml, Gran Lungo 150ml and Mug 230ml – in the wide range of capsules available for the Vertuo system. Through the use of the Centrifusion™ Technology Vertuo Pop is able to read the barcode on the capsule and dispense the coffee autonomously, according to specific extraction parameters. This way, each cup is tailor-made for the specific blend, revealing the characteristics of each coffee and showcasing them to perfection thanks to the unmistakable smooth and rich crema.
Plus, with built-in connectivity, Vertuo Pop software is automatically updated to ensure the best coffee experience, with the best results in the cup.
L’Nespresso app it will become an excellent interface from which it will be possible to check the status of the machine, access video tutorials and step-by-step procedures for maintenance. By activating push notifications, it will also be possible to receive advice from Nespresso Specialists and alerts to take care of the machine.

All Nespresso coffee capsules are produced from 80% aluminum from recycled aluminum and can be recycled thanks to the project “From Chicco to Chicco”. Customers have the option of returning their used capsules to the specific recycling area inside Nespresso boutiques or to certain ecological islands throughout the country: the aluminum is destined for foundries and transformed into new objects, while that the coffee becomes the compost used in an Italian rice field for the cultivation of rice, which Nespresso donates to Banco Alimentare della Lombardia, Banco Alimentare del Lazio and, from this year, to Banco Alimentare del Piemonte.

The new Vertuo Pop is available for 109 euros, with free Pantone headphones and a 10 euro voucher.

Nespresso is a pioneer and benchmark for the highest quality portioned coffee. The company works with more than 140,000 growers and growers in 18 countries through its AAA Sustainable Quality™ program to embed sustainability practices into farms and surrounding landscapes. Launched in 2003 in partnership with the NGO Rainforest Alliance, the program improves crop yield and quality, ensures a sustainable supply of high-quality coffee and improves the living conditions of farmers, farmers and their communities. In 2022, Nespresso achieved B Corp™ certification, joining an international movement of 4,900 companies that meet B-Corp’s high standards for social responsibility, environmental responsibility and transparency. Based in Vevey, Switzerland, Nespresso operates in 81 countries and has more than 13,000 employees. In 2021, it manages a global distribution network of 802 stores. For more information, visit the Nespresso corporate website: www.nespresso.com

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