Infomercial in collaboration with Barilla
The new is born Barilla Pesto with Basil from sustainable agriculture. Fruit of a l
story of passion, experience and know-how, the ‘Pesto Barilla’ range is also equipped with a new packaging, revisited in the logo, in the graphics and in the design of the pot. The ‘Pesto Barilla’ is prepared with care, with quality ingredients and following a single watchword: delicacy. The secret of the unique smoothness of these Pesto recipes lies in their preparation process, the Delicate method, characterized by long-standing know-how and obsessive care in the preparation of all ingredients. Finally, the range is also enriched with a unique variant, the Basil and pistachio pestoflagship of the line.
Pay attention to social and environmental sustainability, the Barilla basil supply chain is Italian and certified. The new Pesto range, icon of one of the most popular condiments in Italian cuisine, thus buys even more recognizability on the shelves not only for the design of the new packaging, but for the characteristics and values it brings: quality, Italian character, durability.
“Our basil is ‘green gold’, a unique element of quality and production method, a starting ingredient for a range of quality products both in supply and in the supply chain.” Explain Matteo Gori, Global Marketing Director Pesto Barilla. “The result is the Barilla Pesto recipes, able to combine intensity and delicacy and open your eyes to happiness every time they are brought to the table, thanks to a taste that everyone really loves. The beauty of the renewed pot, the surprise of the new reference and the love for pesto – and in particular for Barilla Pesto – in Italy and around the world are associated with the sustainability of the supply chain and the delicacy of the flavor.“.
The Barilla Pesto line and the new Basil and Pistachio
The “Pesto Barilla” line was born from the passion for the most loved Italian recipes of all time and for the distinctive ingredients of Bel Paese: basil with its unmistakable aroma, the delicacy of Parmigiano Reggiano DOP, the flavor of Italian tomatoes and the taste of ‘PGI Balsamic Vinegar. Characterized by a delicate taste and unique creaminess, Barilla Pesto recipes are ideal for bringing the pleasure of a delicious dish to the table every day.
Finally, the containers are 100% recyclable in the different sectors of paper, glass and metal, since all the elements are easily separable.
The ‘Pesto Barilla’ range is now enriched with new Basil and Pistachio Pesto, a surprising proposal that everyone will love, suitable for all palates and all occasions. Cheese and garlic have been eliminated from the recipe so as not to mask the particular and delicate flavors of the product. Compared to the Genoese recipe, the new product has a more complex taste and texture: a predominant toasted note, that of pistachiowhich combining with basil in perfect balance of flavors and aromas transforms the recipe into something completely new. The originality of the consistency lies in the creaminess typical of the ‘Pesto Barilla’ line, to which is added the crunchy dried fruit (in addition to pistachios there are almonds and cashews). Like all Barilla pesto recipes, the basil and pistachio recipe also qualifies as an inclusive proposal, suitable for people sensitive or intolerant to gluten.
Basil from sustainable agriculture
Barilla is the first brand to offer sustainably grown basil globally, certifying its production. An important commitment to brand sustainability, with multiple implications.
“Even before the Basil supply chain, Barilla’s commitment to sustainability is evident in the long path of responsibility that, as a Group, we have been leading for years. A commitment enshrined in Barilla’s Sustainable Agriculture Code, with multiple objectives: supporting our suppliers in improving the efficiency and competitiveness of the agricultural system; act with integrity, applying Barilla’s code of ethics; research on food quality and safety; reduce environmental impact; believe in listening and collaborating for continuous improvement” Explain Laura Marchelli, Environment & Energy Manager. “From this heritage, in collaboration with farmers and historical partners, we have developed a Barilla basil production regulation capable of ensuring a more sustainable, safe and certified product supply chain.“.
The words “Basil from sustainable agriculture“Provides a series of guarantees and prerequisites: certifications, controls, industry agreements and good agricultural practices.
In view of continuous improvement and guarantee of standards related to sustainabilityBarilla has chosen to adopt the certification ISCC PLUS (International Sustainability and Carbon Certification), a voluntary international standard that applies to sustainable management in the food sector and is based on the ISO 9001 standard. RINA, the independent certification body chosen by Barilla, verifies each year that each actor in the supply chain comply with the rules imposed by the sustainability standard. Barilla has also developed sustainable agricultural criteria and practices in collaboration with the university of Bologna – in particular the Department of Agronomic and Food Sciences and with CeRSAA (Research and Agricultural Experimentation Center of Albenga, Liguria), one of the main Italian competence centers for the cultivation of basil.
ISCC PLUS certification is based on compliance with specific sustainability principles: the protection of biodiversity and soils with high carbon stock, maintaining a good agronomic and environmental conditionsrespect for human rights, limitation of greenhouse gas emissions.
In addition to adopting this voluntary certification, ‘Pesto Barilla’ has gone even further to care for its basil, the fields and the people from which it comes:
Barilla preserves the health of the soil by guaranteeing continuous crop rotation in the fields of their own basilcultivators, who sign the commitment to adopt a specific rotation plan. In order to preserve the structure of the soil, to increase its fertility and to reduce the presence of parasites and weeds, different plant species are cultivated successively in the same soil, according to a defined sequence that avoids monoculture. This way the soil is not subject to gradual nutrient depletion and is more resistant to weeds and pests. At the same time, crop rotation can reduce the need for synthetic fertilizers and herbicides, improve soil structure and organic matter, reduce erosion, and increase the resilience of the farming system.
- Protection of biodiversity
For the benefit of the environment and nature, all basil growers dedicate the 3% of their fields from the Barilla supply chain to growing plants and flowers that support biodiversity, providing shelter for ecosystem-essential insects. “The flowers are not only beautiful, but they are also essential to nature and it is for this reason that all farms that supply basil to Barilla must allocate part of their arable land to the cultivation of a mixture of plants. with flowers composed of various species. between which the Sylla, the Facelia and the Daisiesexplains Jessica di Giacomo, founder of Olivia Brusca, floral design studio. “For example, Sulla adapts well to poor, dry soils while Facelia, one of nature’s best bee plants, attracts bees, bumblebees and other beneficial insects such as hoverflies. All of these flowers form “Biodiversity Spaces” which increase the biodiversity of the agroecosystem and promote the installation of both pollinating insects and natural predators of parasites from neighboring basil crops.“.
Barilla has tightened up with its basil growers multi-year links aimed, on the one hand, at guaranteeing continuous and quality productionon the other hand a support producers, the economy and local production. Medium-term contracts reduce economic uncertainty and employment risks for basil growers by helping them to investments and innovation with concrete benefits on production and positive social and environmental implications.
The delicate method
The Delicate method is the Barilla Pesto production process developed and perfected over the years by the company to to better preserve the original quality of the ingredients. The basis is long-standing know-how which guarantees high standards and constant results for all the recipes in the range.
The Method is based on three main pillars: a delicate preparation, with cold kneading, that preserves the integrity of the ingredients; a rapid and non-invasive heat treatment which guarantees 100% safe preservation and quality throughout the shelf life; fast times of preparation (just over two hours), to minimize handling of ingredients.
The Delicate Method is the result of a continuous improvement journey that Barilla began in 2012 with the opening of the Rubbiano factory (the largest cork factory in Europe), a specific process made up of different state-of-the-art technologies and consolidated practicestechnical skills and lessons acquired over the years, aimed at preserving the organoleptic characteristics of the ingredients.
Basil: a thousand varieties
The balanced and unmistakable taste of Barilla pesto owes its particularity to the rigorous selection of specific varieties of Basil. According to tradition, Barilla Pesto uses only Genovese basil characterized by the absolute absence of a hint of mint, often present in many other varieties. The Genovese type has a very intense and pleasant aroma and a pale green color.
uh an absolute taste experience, which involves sight, smell and… the love of good food.
Discover all Barilla Pestos by visiting the page www.barilla.com/it-it/carta-del-basilico