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The California Prune Board is renewed with the 2022-2024 biennial plan

THEL California Plum Board (CPB) – representing California plum growers and packers – officially implemented the new Council of 22 members and 16 alternates for the biennium 2022-2024who approved the programs and budget for the 2022/23 financial year at the June board meeting. George Sousa Jr.., chairman of Mariani Packing Co., was re-elected chairman of the California Prune Board, while Mike Vereschagin of Vereschagin Farms was elected vice-president. Dan Bozzo by Triple B Ranch e Rajeev Davit of Davit Ranches were re-elected as Secretary and Treasurer respectively.

“Our values ​​as a Board of Directors drive us towards quality and continuous improvement and I am honored to continue to serve as Chairman of the Board of Directors alongside people who share the common goal of creating a world more enthusiastic about California prunes,” said George Sousa Jr. “Our industry – like all agriculture today – has its own challenges, but CPB has been around for 70 years: we believe in the strength of our product and the importance of a vital industry for generations to come”.

Flowering (photo credit: California Prune Board)

The newly inaugurated Council will remain in office until May 2024 and will focus on advancing CPB’s priority areas that have been determined by feedback from numerous industry and executive committee members. Areas of focus will include: nutrition research, trade policy and market support, industry unification, production research, expanding the global visibility of California prunes.

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“California Prune growers and packers have demonstrated resilience, strategy and discipline in producing a quality fruit that is enjoyed both domestically and in export markets around the world,” he confirms. Donn Zea, executive director of the California Prune Board. “Together with our industry stakeholders, we are committed to helping operators and consumers discover the many wonders that California prunes have to offer – from health and nutrition benefits to exceptional taste, superior quality , unparalleled versatility – and so on”.

California Prune Breakfast (Photo credit: California Prune Board) California Prune Board renews itself with a two-year plan 2022-2024

California Prune Breakfast (Photo credit: California Prune Board)

California is the largest producer of plums in the world and provides cirapproximately 40% of global supply and over 90% of US supply. Today, there are over 36,000 acres of California plum orchards that produce an average of 80,000 tons per year. Consistency in production, guided by rigorous agricultural standards, and superior taste keep demand for California prunes high in more than 60 countries, including Italy.

George Sousa Jr. and Esther Ritson Elliott (photo credit: California Prune Board) The California Prune Board renews itself with the 2022-2024 two-year plan

George Sousa Jr. and Esther Ritson Elliott (photo credit: California Prune Board)

“The California Prune Board invests in marketing and communications programs that promote awareness of the high quality, distinctive taste and nutritional value of California prunes, both at European and international level,” he explains. Esther Ritson Elliott, director of international marketing and communications for the California Prune Board. “Italy is a key market for the CPB, which is also renewing its commitment to the Belpaese for 2022-23. For operators in the sector, the Board will carry out digital marketing and co-marketing projects with brand ambassadors. For Italian consumers, on the other hand, public relations campaigns, digital projects and product sampling activities will be carried out to promote both the high quality of California prunes and their versatility: they are, in fact, a ingredient with excellent nutritional qualities for recipes created in collaboration with the best chefs and experts in Europe. Moreover, the CPB Italian website and social media accounts (GI And Facebook) will constantly offer a wide selection of recipes with many indications on the use of California prunes in savory and sweet dishes, showing all their versatility in the kitchen”.

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