A touch of ginger
In the world of communication comes a touch of Ginger, the artistic agency of the best culinary creators of the Italian digital landscape.
A unique reality, which brings together like founders the strength of yellow saffron – the leading food media brand in Italy – leader of the initiative; experience in the field of social communication One Shot Agency and the creativity, talent and success of five of the most important creators of italian cuisine.
Giallozafferano: from kitchen to talent agency
yellow saffron – already almost strong 50 million followers in Italy and abroad – was the first publishing brand to actively collaborate with young designers and food talents, anticipating new market trends. A relationship that has been woven over time, which is consolidating today, bringing five top creators to “co-create” this new project: Zenzero Talent Agency.
A significant change in approach in the field ofinfluencer marketingwhere for the first time creators not only establish a commercial relationship with an agency, but actively participate as founding partners in its development.
The new agency, specializing in the food sector, is one of the co-founder Daniele Rossithe Tuscan chef with a modern and refined cuisine but linked to local traditions; Cookthe girl “with the red apron” passionate about cooking and eager to experiment; Diletta Seccorefined, sunny and spontaneous storyteller always attentive to the environment and a healthy diet; pink china successful chef and entrepreneur who combines tradition and innovation, e Louise Orizionumber one food blogger yellow saffron.
The agency’s offer
handfuls of ginger exclusively 20 exceptional talents: not only the co-founding creators of the same, but also some of the most important and original food talents, as well as emerging faces who are establishing themselves more and more quickly and displaying significant levels of commitment.
The new food agency presents itself as a point of contact between a extraordinary creator hub – it is important 20 million total subscribers, 200 million video views and over 10 million interactions per month – and brandswith the double objective of working, on the one hand, on the growth of talents to enhance their distinctive positioning, and on the other hand, to interpret the needs of companies to build communication channels with effective languages to reach new generations.
Zenzero will be a new benchmark in the food worldto which it is linked from the noun, in strict assonance with yellow saffron. A very popular ingredient for those who want to experiment in the kitchen to give a sparkling and natural touch to their preparations, ginger is a spice Costs And originaljust like the soul of the Agency.
The Creator of Ginger
Between Creator already in the Zenzero roster, in addition to the five founders, many talents stand out:
- Chief Neroa very young cook from Campania who combines love of his land with spontaneity and improvisation;
- 2foodfitloversa social couple with a passion for fitness and good food;
- Eatingthird culinary tiktoker in the world;
- Rossella bread and chocolateknown for its delicious content;
- Valeria Ciccotti di Vale cooking and imaginationwith its recipes based on creativity and simplicity;
- Fernanda Michela Nicotra from The Warm Taste of the Southfrom Catania who loves traditional dishes and more;
- Monica Pannacci from Recipes from the Heartpromoter of simple, instinctive and zero waste cooking;
- Jessica Runcio from Gessica Recipeswhich alternates precious family tradition recipes with quick preparations within everyone’s reach;
- Sebastien Fitaraurefined chef with creative, light and tasty proposals at the same time;
- Grandma NelleItaly’s most social grandmother who captured TikTok and the hearts of foodlovers;
- vegetable heartswith its simple and quick plant-based cuisine;
- Aurora Cortopassi, Giovanni Castaldi and Manuel Saracenothe three well-known faces of yellow saffron.
The to place di Zenzero will soon be inaugurated in Milanonext to that of yellow saffron: a creative center in the heart of the city, with spaces entirely dedicated to the production of projects by culinary creators, with recording and installation studios and a set with equipped kitchens, but also an event venue.
Zenzero will have a dedicated team to support talent in the design and implementation of projects. The go to the market commercial will see on the ground Mediamond’s know-how, with its dedicated Brand on Solutions structurefor building branded content and influencer marketing initiatives.